Beyond Orders: How Who’s Next Is Becoming a Growth Platform for Fashion Brands
As retail fragments and international expansion becomes more complex, trade shows can no longer rely on transactions alone. Their growing value lies in connecting brands with market intelligence, professional education, media visibility and long-term communities. By Founder & Editor-in-Chief of M VIEW For decades, the purpose of a fashion trade show appeared straightforward: brands presented…
China's Fashion Brands Are Entering a New Global Chapter
Two strategies. One ambition: global presence. For years, the international conversation around Chinese fashion was largely dominated by manufacturing, scale and the country’s enormous consumer market. Today, that narrative is changing. A new generation of Chinese and Greater China fashion brands is increasingly building recognition around something different: design identity, cultural confidence and long-term brand value.…
Outdoor Is Becoming China’s New Fashion Battleground
From technical performance to everyday lifestyle, China’s growing appetite for outdoor culture is reshaping the boundaries between sports, fashion and premium consumption. M / MARKET UPDATE For years, outdoor clothing in China was largely associated with function: hiking, climbing, skiing and other specialist activities. That distinction is rapidly disappearing. Technical jackets, trail-running shoes, performance layers…
LVMH Prize : Décryptage de la transparence et des controverses autour du prestigieux prix de mode
Comprendre les enjeux derrière le LVMH Prize Le LVMH Prize est devenu une référence incontournable dans le monde de la mode pour soutenir les jeunes talents. Cependant, malgré son prestige, des questions persistent quant à la transparence du processus de sélection. De nombreuses rumeurs circulent sur une éventuelle prédétermination des gagnants avant même le début…
Nous avons besoin de votre consentement pour charger les traductions
Nous utilisons un service tiers pour traduire le contenu du site web qui peut collecter des données sur votre activité. Veuillez consulter les détails dans la politique de confidentialité et accepter le service pour voir les traductions.