Beyond Orders: How Who’s Next Is Becoming a Growth Platform for Fashion Brands
As retail fragments and international expansion becomes more complex, trade shows can no longer rely on transactions alone. Their growing value lies in connecting brands with market intelligence, professional education, media visibility and long-term communities. By Founder & Editor-in-Chief of M VIEW For decades, the purpose of a fashion trade show appeared straightforward: brands presented…
WHO GETS TO LEAD FASHION?
After luxury’s great creative reshuffle, where are the women? Luxury fashion is entering one of its most significant periods of creative renewal in years. Across the industry, a new generation of designers is taking control of some of its most influential houses, promising new aesthetics, new strategies and, potentially, a new era. But behind the…
China Isn’t Quitting Luxury, It’s Changing What Luxury Means
Chinese consumers are not simply spending less. They are becoming more selective — shifting from visible status purchases toward prestige beauty, experience, quality and products that feel worth the investment. For more than a decade, China was one of the most powerful engines of global luxury growth. Designer handbags, watches, jewellery and fashion became symbols…
China's Fashion Brands Are Entering a New Global Chapter
Two strategies. One ambition: global presence. For years, the international conversation around Chinese fashion was largely dominated by manufacturing, scale and the country’s enormous consumer market. Today, that narrative is changing. A new generation of Chinese and Greater China fashion brands is increasingly building recognition around something different: design identity, cultural confidence and long-term brand value.…
Discover the Defining Trends of Fashion Week SS27 with M VIEW
From romantic transparency to expressive colour and a renewed fascination with craft, Spring/Summer 2027 is pointing toward a fashion landscape where personality matters more than perfection. Fashion is entering a new season of contrasts. As the Spring/Summer 2027 fashion calendar begins to unfold, Copenhagen has offered the first significant indication of where the industry may…
Outdoor Is Becoming China’s New Fashion Battleground
From technical performance to everyday lifestyle, China’s growing appetite for outdoor culture is reshaping the boundaries between sports, fashion and premium consumption. M / MARKET UPDATE For years, outdoor clothing in China was largely associated with function: hiking, climbing, skiing and other specialist activities. That distinction is rapidly disappearing. Technical jackets, trail-running shoes, performance layers…
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