Beyond Orders: How Who’s Next Is Becoming a Growth Platform for Fashion Brands
As retail fragments and international expansion becomes more complex, trade shows can no longer rely on transactions alone. Their growing value lies in connecting brands with market intelligence, professional education, media visibility and long-term communities. By Founder & Editor-in-Chief of M VIEW For decades, the purpose of a fashion trade show appeared straightforward: brands presented…
China's Fashion Brands Are Entering a New Global Chapter
Two strategies. One ambition: global presence. For years, the international conversation around Chinese fashion was largely dominated by manufacturing, scale and the country’s enormous consumer market. Today, that narrative is changing. A new generation of Chinese and Greater China fashion brands is increasingly building recognition around something different: design identity, cultural confidence and long-term brand value.…
Outdoor Is Becoming China’s New Fashion Battleground
From technical performance to everyday lifestyle, China’s growing appetite for outdoor culture is reshaping the boundaries between sports, fashion and premium consumption. M / MARKET UPDATE For years, outdoor clothing in China was largely associated with function: hiking, climbing, skiing and other specialist activities. That distinction is rapidly disappearing. Technical jackets, trail-running shoes, performance layers…
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